COOKIE POLICY

When you are visiting and using this website (the “Website”), cookies or other technologies such as pixels (collectively the “cookies”) are activated on your device. Cookies are small-content files that are used to store and receive identifiers and other information about the computers, phones and other devices from which you access the Website and help us to provide, protect and improve the services we offer. 

By using cookies, we are enabled to offer you content and services that best meet your needs and interests. Cookies allow us to record information regarding your visit to the Website, and their use will make your next visit easier and faster.

WHAT COOKIES DO WE USE?

ESSENTIAL COOKIES

When you are visiting and using the Website for informational purposes only, i.e. unless you register or give us your consent, we only collect the data that your browser transmits to our server, which is necessary to enable us to display the Website to you and guarantee the stability and security of its use.

PREFERENCE COOKIES

Preference cookies collect information regarding your choices and preferences and allow us to remember your language or other local settings and to customise the Website accordingly.

STATISTICAL COOKIES

This type of cookies is used to improve the functioning of the Website. They allow us to recognise and track the number of visitors and to monitor how visitors use the Website. They help us to improve the way the Website works, for example by enabling users to easily find what they are searching. These cookies do not collect information that can uniquely identify you.

We use these tools to analyse and regularly improve the functionality of our Website. We may use the statistics obtained to improve the user experience and to make your visit to the Website more interesting for you as a user. 

MARKETING COOKIES 

These are used to track the preferences of the Website user for the purpose of targeting advertising, i.e. displaying marketing and advertising communications (also on third-party sites) in accordance with these preferences. 

Marketing cookies use third-party tools. These marketing cookies will only be used on the basis of your consent.

We may use the following marketing tools on our Website:

  1. Google Analytics advertising features beyond basic analytic functions (you can find more information HERE);
  2. Additional Hotjar services that may process user information as part of Website optimization (you can find more information HERE);
  3. Adform - a tool that uses cookies to display ads relevant to the user, to improve campaign performance reports or to prevent the user from seeing the same ad multiple times (you can more information HERE); 
  4. Marketing tools of Seznam.cz, a.s., which enable the implementation of advertising displayed in search engines and in the content and partner network of Seznam.cz (you can find more information HERE);
  5. Marketing tools of Facebook Ireland Ltd. for targeting and displaying advertising (you can find more information HERE and HERE);
  6. Tools from Sailthru, Inc. for targeting and displaying advertising (you can find more information HERE);
  7. Marketing and statistical tools provided by the video website YouTube (you can find more information HERE);
  8. Digital advertising tools from Trade Desk Inc. (you can find more information HERE);
  9. Advanced ad targeting tools from Xaxis, LLC (you can find more information HERE).

HOW CAN YOU SET COOKIES?

You can set cookies via our cookie bar. You can change your settings at any time via a permanent link placed on the Website. However, if you do not allow us to use basic cookies, some features of the Website may not function as they should.

You can also refuse cookies in general or to enable only some types of cookies (depending on your browser type) via your internet browser. You can find the cookie settings for the most commonly used browsers via the following links:

  1. Chrome
  2. Firefox
  3. Internet Explorer
  4. Opera
  5. Microsoft Edge

CONNECTING TO SOCIAL MEDIA

Social media buttons are placed on our Website mainly to allow interaction with social media, to make the Website more interesting for you as a user. A connection to the relevant social network will only be made if you click on the relevant button. In such a case, your web browser will initiate a connection to the servers of the respective social media. 

We may change the use of cookies depending on the technologies available and in order to improve user experience and informedness; therefore, if you wish to do so, please read this notice again from time to time.

For more information on the processing of personal data, please read our Privacy Policy.

Tlačítka sociálních sítí jsou na našich Webových stránkách umístěna, zejména pro možnost interakce se sociálními sítěmi, abychom Webové stránky učinili zajímavější pro Vás jako uživatele. Spojení s příslušnou sociální sítí nastane, pouze pokud aktivně kliknete na příslušné tlačítko. V tomto případě Váš webový prohlížeč zahájí připojení k serverům příslušné sociální sítě.